A few more details have emerged about the name change
and other changes afoot at MacAddict
. Steve Aaron, publishing director at Future US spoke to The Mac Observer
on Monday and basically revealed that he wouldn't be revealing much - until Macworld Expo in January '07. He attributes the name change to the fact that it's time for MacAddict
to grow up, claiming Mac users aren't the same as they were ten years ago. His most telling statement, however, in response to the likely similarities between the new magazine's planned content and what the esteemed elder magazine Macworld
already covers, had to be this one: "We have the opportunity to leapfrog Macworld
So that's it. The fight is on. At least now we know what that stupid pipe in the middle of the new name is for.