Joystiq asked EA to clarify this technology as there still seems to be some confusion (announcement be damned). An EA spokesperson stated, "It does not capture personal data such as cookies, account login detail, or surfing history." EA's statement to Joystiq can be found after the break.
In case you didn't read EA's letter in our post yesterday morning, please allow us to quote it to emphasize their clarification:
"IF YOU DO NOT WANT IGA TO COLLECT, USE, STORE OR TRANSMIT THE DATA DESCRIBED IN THIS SECTION, DO NOT INSTALL OR PLAY THE SOFTWARE ON ANY PLATFORM THAT IS USED TO CONNECT TO THE INTERNET."
If you want to play Battlefield 2142 or Need for Speed: Carbon, you'll just have to accept the consequences. IGA Worldwide -- the company taking your IP address and placing the ads in the game -- states on their website that "70% of gamers [are] saying that advertisements inside computer and video games help improve the realism of the gaming experience."
We're still waiting for EA to respond to several followup questions and will update this post when they do. Continue reading for their statement to Joystiq: