According to Apple Insider, Apple is putting the hard press on Fox to add Fox's movies to the iTunes store. The article states that this isn't the first time Apple and Fox have entered negotiations. As of now, only Disney and it's store-brand studios like Touchstone offer iTunes movie content. Given Microsoft's hefty content deals with studios like Universal, Apple needs to press on and widen its iTunes movies offerings.

Thanks to Jon.

This article was originally published on Tuaw.
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