That is to say, John Hodgman
as PC and Justin Long as Mac in Apple's Get a Mac
campaign have brought home the bacon. The bacon being the Garfield "Bobby" Award
for best male performance in a commercial. As always, Apple's main campaign from TBWA/Chiat/Day is generating lots of buzz, both good and bad. It seems like pretty much no matter what they do, where Apple leads others will follow. As we just mentioned
there is a new Christmas ad
out. Our congratulations to the Mac pitch men.