So Nintendo took the Wii on the Tupperware circuit, spotlighting what they called "alpha moms" and offering them the chance to host Wii parties. They also looked for sprawling, multigenerational families who could show off the appeal of the Wii to all ages. All this to sell the consoles? Not even that, Harrison explained. The parties and press served to get the word out to everyone, not just gamers, and just to get people to pay attention when the advertisements started. It makes sense -- how much attention would the average mom pay to a commercial for the latest game console? Nintendo felt that this unorthodox viral marketing campaign was a good way to fight that and get everyone to pay attention.
With the insane sales and subsequent console shortage, we can only say good game, Nintendo ... something's sure working!