Gundam Musou PS3 pack for Japan -- why Gundam?

Sometimes you just have to put your foot down... why the heck would Sony choose the new (read: another) Gundam game to pack with the PS3? It's not exactly a series that has had much luck outside of the anime that spawned these games. Anime games in general aren't usually up to snuff (though that Sword of the Bersek: Guts' Rage game for the Dreamcast was pretty freakin' sweet). In any case, Gundam Musou is set to bundle up with the PS3 on March 1st in Japan.

Included in this bundle pack is the 60GB model PS3, a copy of the game, 8 art cards, a... "technical file", and a character file. These files probably pertain to the characters found in the game. The price? 69,800 yen, as opposed to the price of 59,800 yen for the console alone. This doesn't sound like that great of a deal, but maybe the items bundled with the game are sizable and detailed. We'll see.