Capcom on Lost Planet, marketing, community
Charles Bellfield, Vice President of Marketing at Capcom, USA recently sat down with Gamasutra to discuss Capcom's recent changes in marketing strategy, and its overall direction for the future. Speaking specifically about Lost Planet, Bellfield notes that Capcom's marketing strategy was to involve the community from the beginning. In particular, several changes were made to Lost Planet after Capcom received feedback about the two Lost Planet demos that were available on Marketplace. Further adding to the Lost Planet community, Capcom made fansite kits available, even naming the three best Lost Planet fansites and including them in the manual of the game. Bellfield notes the important distinction between fostering community and falsely creating one (in reference to the "All I want for Christmas is a PSP" fiasco). We have to hand it to Capcom, they did a good job marketing Lost Planet and keeping the online community informed.
Overall, the interview is a good read, especially for those interested in the business side of the game industry. Hit the "read" link for more.
