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Reuters and the misleading PS3 chip-drop headline

Reuters caused Sony a little bit of unnecessary bother yesterday with a headline which read "Sony dropping PlayStation 3 chip." The implication being that Sony was dropping the Cell chip, which next to Blu-ray, is one of the key components of the product. What Reuters' Tokyo bureau was actually reporting as news was the three-week-old story of the European PS3 being not so backwards compatible.

This caused an appropriate eye-roll by Sony's corporate communications director, Dave Karraker, in a conversation with Joystiq yesterday. Saying that one of the last things he wanted to deal with after the GDC marathon was a three-week-old story getting a second wind. He said he even got a call from a reporter at Reuters in New York saying, "I'm so sorry."