Emergency transmission: Mass Effect viralness
Tiz the time of year for grass to grow, showers to fall, and viral marketing to begin. And Mass Effect seems to be joining in on the swing of things by starting its own viral fun over on the inter-tubes of YouTube. YouTube member Spectre2183 posted two "emergency transmissions" and in the first one (embedded above) you can see what looks to be helmet cameras shooting all the action of an intense battle. The quality isn't all that great, which was probably intentional, but you can easily see some Mass Effect characters and gameplay. Also, further giving proof this is real marketing goodness, Spectre2183 has only posted these emergency transmissions and joined the YouTube community on March 26th. The second transmission is embedded after the break and be sure to tell us what you think this viral marketing will end up leading to.
[Thanks, Jason]
Emergency Transmission #2
