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Rumor: Sony wants a $500 million Club Penguin

Montgomery & Co. virtual online company, Club Penguin, is supposedly in exclusive acquisition talks with Sony for the rumored price of $500 million. One has to wonder where that cash would be coming from, after such reports on Sony's recent financial situations. Nevertheless, if the acquisition is successful, it would allow Sony to cater to a much younger audience. Club Penguin offers games, activities and even kid-friendly chat. We'd imagine Sony would incorporate this into the PlayStation Network or even Home somehow, allowing a haven for young tykes to duke it out in Resistance play silly games and chat with their friends.

Club Penguin's incorporation into the PlayStation Network might even convince parents to fork over $600 beans in order to get their kids the PS3 system. Not a bad idea, really. Sony could use more niche markets to increase the PS3 penetration and convince third party developers to start bringing the games.