Meet Codemasters' new, synergistic face
Were you planning on buying Hospital Tycoon on June 7? No? Perhaps it's time to rethink that choice, because it'll be your first chance to play a game with the brand new Codemasters corporate identity. You see how that "C" just slides into the "M"? That's a little thing called synergy.
Oh, you want to know more about synergy? Peep this incredibly awesome quote. "The identity can have different moods, depending on whether it is working or playing. When at work, such as corporate literature, it is very sophisticated, confident and businesslike," said director of marketing Nicola Hewitt, an actual human being. "However, when it is at play and being creative, on packaging and marketing materials, it's out to have more fun, try new things and to be enjoyed by everyone who comes into contact with it." We're serious. A human wrote that. We've got one more after the jump.
CEO Rod Cousens actually said "The new Codemasters logo is bold and enigmatic and its introduction is a further milestone in the progress of the company. Much like our in-house talent, the new logo can flex its creative muscles. It doesn't have a set color; it may appear in a wide range of color or tonal combinations. To that end, it's a logo that always has an element of the maverick about it, which reinforces the creativity and playfulness of Codemasters as a whole."
We know not everybody finds corporate nonsense speak as funny as us, but it's Saturday, and we felt like you had the right to see a grown man say that a logo "has an element of the maverick about it."
