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Horde looking for (and finding) fewer groups?

Distraction on the WoW LJ posts about something I've noticed while sitting in the LFG channel over the last few days on my server as well: Alliance are having a nice big party in the LFG channel, while Horde seem kind of lonely in it.

Why does it seem like Alliance run more PUGs than Horde do? It seems to happen on every server that I've been on, and it can't just be a population thing-- even Horde heavy servers (of which there aren't many) seem to have more PUGs rolling on the Alliance side. Could it be that Alliance players are more social, or just more likely to be unguilded?

And another thing I've noticed (and while Distraction doesn't mention it obviously, you can see it in his script) is that Horde seem to be less responsive to pleas for help in terms of LFG as well. Not only is it less common for a group to be LFG on Horde side, it seems, but it's less common for anyone LFG to find the help they need. I watched one guy Hordeside look for a Botanica group member for about 2 hours over the weekend, and when I finally joined up, the group frll apart anyway. Has that been your experience? And if so, why could that possibly be?