Reading "The Divine Comedy" ... or playing PSP?

This is certainly one of the most interesting marketing campaigns we've seen in some time. Sony's Italian division has been distributing fake hands that appear to be holding a copy of The Divine Comedy. However, when one flips the fake hands around, one can see instructions on how to play a PSP in class, while looking like a diligent student. We doubt the ploy will work too well ... but it's great to see Sony come up with an ingenious way of promoting PSP play amongst the younger crowd.

[Via digg]