Forget iPhones and iPods, the Mac is where it is at
We've been a little loopy about the iPhone around these parts, it is true. However, that tends to happen with any new product Apple releases, I mean we are sort of expected to exhibit a little more than passing interest in what the good folks in Cupertino are up to. That being said Fortune's Brent Schlender has penned a very good article about the great bugaboo of the Mac Web: market-share.
Schlender contends, and I agree, that while Apple's market-share is in single digits Apple is still sitting pretty. Every quarter more and more people are snapping up Macs (the iPhone/iPod halo effect perhaps?) which is very good for Apple's bottom line. Apple has fairly high margins on Macs, and even a slight up tick in market-share translates to lots and lots of dough for everyone's favorite fruit company (this is what I call the 'BMW theory of computer success').
Despite the fact that Apple dropped 'computer' from its name, the Mac is still a pillar of its success. The other two are some phone and a music player of all things!
[via The Mac Observer]
