A viral marketing tool to try in SL?
Anyone who has watched the various attempts by big businesses to come into Second Life knows that some of the succeed, some fail. The ones that succeed tend to try things that are a little bit different, building a corporate headquarters and expecting the people to come to you doesn't work. Creating things that mimic your RL clothes lines fall even flatter.
But this week I came across a tool for RL marketing a new product that would, and indeed does, work a treat in Second Life. The premise is simple - try our software on a 15 day fully functional trial and then pay to register it. Don't fancy paying? Write a good blog review, send your link and get a free license key. Does this work in SL too? You bet: how many people that are in any way associated with the SLogosphere don't know about CSI:NYcominginto SL and the tie to theOnRez viewer? The trick, of course, is working out how to get talked about - look at how quiet we all were about The Office in SL -but free products is always a good notion as long as you have something that will get the good reviews, no?
