EA UK puffs chest over ActiBlizz deal
It's time for some posturing as Electronic Arts and Activision Blizzard engage in a third-party publisher arms race, with EA's UK boss Keith Ramsdale firing a warning shot across AB's nose (not up it, mind you). MCV reports in its headline (without mentioning it in the article) that Ramsdale said, "Bring 'em on."
The piece itself is far more diplomatic in its use of quotes, with Ramsdale saying things like "good luck" and "look forward to the competition." The gem quote is, "We're always at our best when we have a clearly defined competitor." Has EA really had a clearly defined competitor within reasonable memory? Well, they do now.
