CBBUK PSP owners may be surprised to find their handhelds' web browsers being automatically directed to Channel 4's 4Radio website when launching from one of The Cloud's 7,500 public wi-fi hotspots. Don't worry, it's all part of the plan.

According to Channel 4 Radio director Nathalie Schwarz, the deal with wi-fi provider The Cloud is part of an effort to "connect with a young, mobile audience," the lot who's hungry for "bold and mischievous radio programming," but doesn't want to turn on the radio. If you find Celebrity Big Brother podcasts being aggressively pushed onto your PSP completely invasive, you're not alone. This is one PSP novelty we hope is never adopted again.

This article was originally published on Joystiq.

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