Fortune Magazine has a nice article
on the challenges Apple faced in keeping the iPhone under wraps for the 30 months or so it was in development. When you think about the number of folks who must have been involved, not only at Apple, but also at Cingular, Google, Yahoo, and an "unnamed Asian manufacturer," it really was pretty amazing that it was kept this quiet for this long. As the article notes "pillow talk was a challenge... Keeping secrets from loved ones is especially hard." I had never thought about that, but it's hard to imagine being satisfied with a response like "that's classified" when your spouse works at Apple, not the NSA!