First Tag Heuer cellphone mockups surface

As we suspected, it looks like Tag Heuer will indeed be joining the ranks of D&G, Prada, Aston Martin, McLaren, and the host of other brands out there who are joining the cellphone craze. Dial-a-Phone is reporting that the forthcoming handset should be "a completely new design," unlike the D&G RAZR which was devoid of originality save for the branding, gold finish, and dangerously high pricetag. Additionally, the Paris-based ModeLabs will indeed be crafting the design, and if all goes as planned, should be launching in undisclosed locales "within a few months." Currently, all they know is that it should be "made of stainless steel" and closely resemble many of Tag's unmistakable timepieces, and while chances are slim that the phone will actually be in a watch, be sure to hit the read link for the first wave of mockups.

[Thanks, Stokelake]

[maximus @ Jan 18th 2007 5:06PM]

Hello '60s your designs are here. The watch will be bt ala SE's. THATS IS

[disciple83 @ Jan 18th 2007 5:10PM]

I understand that the tech just doesn't exist to cram the projected functions into a digital watch, but if it did, that sucker better have a kinetic power supply, I don't see anything more than a 10 minute talk time with 5 hour standby on the tiny batteries for that thing, 2 minutes for either one with bluetooth on. Although, I will say that if I had a cellphone that doubled as a wristwatch, there wouldn't be a need for something like an iPhone for me, or any type of smartphone really, since I don't use the office-like functions or mobile browsers, and this thing will let me continue to rock my ZVM too, I'm in.

[shaun @ Jan 18th 2007 5:17PM]

Sswweeeeeeeeeet!

If this actually had the phone in the watch I would trade my analog Tag in a heartbeat.
The iphone doesn't do much for me because it just refines features that are already widely available and as reported earlier with a hefty Mac-fanboy tax.

But this thing gets me excited. A true cellphone in a stylish watch that doesn't look like a friggin tri-corder strapped to my wrist - Wow!

[Nodnetni @ Jan 18th 2007 5:32PM]

How in the bloody hell do you hold this up to your ear? I hope it has a really good speaker phone.

[fmobus @ Jan 18th 2007 7:14PM]

On the larger mock ups, one can see a bluetooth icon, so I guess it will support bluetooth wireless ear sets/headsets, which is a great idea, imo.

The overall idea is nice, but how do they plan to cram in so much technology in such small area?

[Dick Tracy @ Jan 18th 2007 5:32PM]

About time they upgrade my watch!!!

[Mr. Duh @ Jan 18th 2007 5:34PM]

Please, someone help me here! Is this a cellphone watch, or not?

God I hate being stupid.

[Rick @ Jan 18th 2007 5:40PM]

You forgot to mention Lamborghini, it actually uses Lamborghini parts.

http://www.sybarites.org/2006/11/26/nokia-lamborghini-create-limited-edition-nokia-8800-sirocco-phone/

[Brian @ Jan 18th 2007 5:41PM]

think the numbers could be a bit bigger on the "time mode"? I mean, it is a watch and all.

[CT @ Jan 18th 2007 5:42PM]

I am waiting for the Maxwell Smart Shoe Phone.

Get on it Puma!

[Chris Herzog @ Jan 18th 2007 5:43PM]

Good luck trying to put a girl's phone number in that at a bar. haha.

[Wolfticket @ Jan 18th 2007 7:52PM]

I'm guessing it's gonna be a bit like this: http://www.engadget.com/2006/03/03/seiko-cpc-tr-006-bluetooth-watch-puts-your-phone-on-your-wrist/
,but about $3000.

[aural @ Jan 18th 2007 9:09PM]

I'll keep my Tag Kirium F1, thank you very much.

[Murc @ Jan 19th 2007 2:25AM]

I think thats the future....and the future isn't here today.

cell phones & well, pretty much everything except a clock on your wrist is considered pretty nerdy...but that will change in the next 10 years or so. In which I whink phone watches will be much better, and they will likely be 100% flexable, which means you can have a good sized screen. I believe the OLED screens are flexable...so were getting there, cheaper phones could use e-ink.

I cant wait for that, then it will be less of a hassel, to remember to bring my phone with me, and other things. because I'll have a sleek looking do it all device slapped onto my wrist.

Cant wait fot that. (it would be much nicer then my current cell (razr).

[Anders G @ Jan 19th 2007 8:13AM]

This is of course not a phone in a clock, but rather an external display for the phone in the watch showing caller id and such.
These clocks are already here, I have on myself, the Sony Ericsson MBW-100
http://www.sonyericsson.com/spg.jsp?cc=gb&lc=en&ver=4000&template=pip1&zone=pp&pid=10573
It communicates using Bluetooth with the Phone. Very practical to have caller ID and vibration on your arm rather than having to pick up your phone to see who is calling. You can also control the music player and mute and deny incomming calls using the clock. This is a thing I believe will come big in the comming years, since a clock already is something a lot of people wear.

[Anders G @ Jan 19th 2007 8:14AM]

These *kind* of clocks I meant of course.

[Diogo W. @ Jan 20th 2007 1:10PM]

I for one *am* actually designing a combined wristwatch/gsm phone/gps/OLED screen/ARM7TDMI device, though I'm not very far yet... maybe a prototype around march... Interested ? Email me.

[Diogo W. @ Jan 20th 2007 1:31PM]

Sorry, I thought that the system would create a link to my e-mail address automatically. My email is [e-mail]

[Fred @ Jan 21st 2007 11:48PM]

They can make this old-school by turning the frame into rotary dial!