GameSetWatch's Kevin Gifford published a piece that finally explains what the big deal is with Japanese game magazine Famitsu. Not caring what Famitsu thinks about games is a big faux pas in the industry. Those who dare state publicly they could care less what some random Japanese magazine thinks are shunned in some circles. Most of the time journalists who cite the magazine for being über have never even read it -- but apparently it's respected as the holy grail of game journalism, so in the words of the Beatles, we'll follow their words of wisdom and "let it be."

Gifford explains that the multi-editor score card originated with Famitsu and EGM went on to copy it. According to the article, Famitsu's scores actually matter though because they've been said to directly influence sales. The magazine has also not been immune to the shrinking print publishing industry, losing almost 40 percent of its circulation in the last six years. Gifford's piece gives a great rundown of this supposedly venerable magazine. He should have called the article: Everything you always wanted to know about Famitsu* but were afraid to ask pretentious geeks.

This article was originally published on Joystiq.

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