Gifford explains that the multi-editor score card originated with Famitsu and EGM went on to copy it. According to the article, Famitsu's scores actually matter though because they've been said to directly influence sales. The magazine has also not been immune to the shrinking print publishing industry, losing almost 40 percent of its circulation in the last six years. Gifford's piece gives a great rundown of this supposedly venerable magazine. He should have called the article: Everything you always wanted to know about Famitsu* but were afraid to ask pretentious geeks.