RedOctane recently held a
Guitar Hero II PR stunt mock cremation service for its dearly departed predecessor 'air guitar.' Slash, Buddy Holly, and Ace Frehley -- at least the cheapest look-alikes RedOctane could score in East London -- filled in as pallbearers. Since no funeral parlor would disgrace its reputation by hosting such a preposterous mingle, the gang said "goodbye" in a Shoreditch art studio. "People generally took it seriously," observed RedOctane's Dave Noble.
Multiple sightings of the departed have since been reported.