Marketing: N'Gai and his Playboy playmate

With cocktails in cheap plastic cups -- that's no way to treat a lady -- Newsweek's N'Gai Croal challenged Playboy's Miss May '98 to Madden NFL '07 on PS3. The hotel room gaming session was part of a special event set up for media and other people of publicity.

Beyond the Super Bowl simulations littering the internet currently regarding who's going to win the Super Bowl today, the video game industry also brought their marketing prowess to the big game. Croal explains, "Electronic Arts is in town for its annual Madden Bowl challenge, co-sponsored this year by Microsoft ... The Playstation folks are still in town with Playstation Oasis, a series of day-long pool parties; a penthouse gift-bag suite; and the aforementioned Challenge a Playmate on PS3."

Well, it's good to know that the Colts and Bears aren't the only teams bringing their A game.