Remembering Segata Sanshiro, Sega Saturn's dutiful mascot

sanshiroSEGAForce.net remembers Segata Sanshiro, the outspoken hermit who trained with a giant Sega Saturn on his back. "Sega Saturn shiro!" he would shout, exploding grown men with a single toss; mercilessly beating club goers; and strangling little leaguers. But Sanshiro's violence was bound to honor (see the video of his death below) -- and for that he was praised.

Sanshiro's character is significant because it did not evolve from (or into) an actual game franchise. Developed solely for a span of roughly twenty commercials aired in Japan from 1997 through 1998 for Sega Saturn, Sanshiro would never truly transcend his TV roots; and would be limited to a few game cameos and a popular theme song turned music video. Nevertheless, this parody of legendary judo master Sanshiro Sugata continues to live on through YouTube and the like; a marketing device begging to be recycled.


R.I.P. (More here)

This article was originally published on Joystiq.