Portrayal of diverse characters in video games is a simple issue of marketing and numbers. Jones states this in the first piece's closer, "The video game industry is all about money. No one really cares about your skin color or gender if you are a well-trained video game designer or illustrator. The problem is that [black] youth and adult players see themselves as players and not designers or illustrators. Therefore unless they're motivated to get on the business end versus the player end of the video game phenomenon they will continue to be portrayed in a negative light and also miss out on a ten billion dollar a year industry."
The impact, influence and potential of minorities will certainly be part of the discussion at the Game Developers Conference's Diversity: The Window of Opportunity headed by Joseph Saulter. A similar session last year pointed to more blatantly offensive games like 25 to Life, which were crass compared to the more refined GTA: San Andreas.
See also: Jade is Latina, Asian, Black ... who knows?