Revenge of the Joi of Warcraft

Serial entrepreneur and unofficial World of Warcraft spokesman Joi Ito recently sat down in the studio of Mobuzz.tv for an interview, which you can check out on their site. He touches on many of the most interesting aspects of the game (IMHO) including leadership and guild management, trust and bonding, achievement and value, and the implications of interface design when the current cadre of young players enters the business world and expects great tools to help coordinate personnel in that ever-elusive "real world." As one who sees a lot of parallels between my experiences in game and my "day job" experiences in the virtual office at Weblogs, Inc., I appreciate the way Joi communicates how World of Warcraft can provide inspiration for future leaders in the future office, as well as discussing the value that different and historically undervalued leadership qualities can bring to group coordination and management -- whilst simultaneously conveying the satisfaction and fun of pwning face.

This article was originally published on WoW Insider.