WoW Moviewatch: Machinima with a conscience

Hugh Hancock from Strange Company (one of the coolest ideas for a company on the planet: they produce machinima professionally) sent us his latest work, part of a campaign in support of Fair Trade, the foundation that works around the world against inequality and exploitation for Third-World farmers. I wasn't sure what to expect when I first loaded it up, but it turned out pretty good.

That poor troll! What is Runecloth selling for on the AH now? Somehow I doubt the corporations that take advantage of farmers around the world are orcs in suits saying "Monopolies FTW," but it seems close enough. Kudos to Hugh and company for bringing social and economic ethics to the world of Azeroth.

This article was originally published on WoW Insider.