This list of 10 things nicely sums up the current zeitgeist about the Apple TV. Most tech types think it'll fail because it doesn't do enough (OMG! NO DVR!), while most analysts seem to think it'll do OK (thanks to that iTunes lock in we all know and love).
It is an interesting product, no doubt, but I'm waiting for Apple TV 2.0. How about you? Have you ordered an Apple TV? If not, why not? Sound off in the comments.