Ah, yet another technology that looks oh-so-promising from the onset, but quickly becomes dulled when wading through the technical jargon required to understand it. So is the case with digital television broadcasting, but Harris Corporation and LG Electronics don't seem to mind the complexities involved in establishing a new In-Band Mobile DTV service, as the duo has just announced the means to allow broadcasters to "create new markets and revenue streams" -- but besides all that -- give the end-user yet another option when it comes to TV on the go. Reportedly backwards compatible with A-VSB transmission and receiving equipment, the forthcoming Mobile-Pedestrian-Handheld (MPH) applications should theoretically allow DTV broadcasters to beam signals to set-top-boxes in the home and mobile devices simultaneously via the same antenna. Additionally, this technology enables HD programming to hit the couch-dwelling customers, while bandwidth-starved cellphone users will still get vanilla SD content without relying on new (read: pricey) hardware on the broadcasting end. Unfortunately, we've no idea when mass deployment of this stuff is scheduled, but you can still look forward to "field testing results" as well as mysterious "extra details" to be divulged in a few short weeks.

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LG / Harris announce In-Band mobile DTV system