Remember how we're always told that advertising in games is supposed to bring cost down? There was even a Morgan Minute about the subject and we're still waiting for it to be true. You'd think that this "expansion" would be given away free at H&M. It benefits the company and extends the life of the three-year-old game. But, if EA is selling it at $20 there must be plenty of people who are going to plunk down the cash for what amounts to an ad for H&M that you play. A brilliant move by H&M and EA to charge customers for advertising if it works, good show.