While the GPS navigation market is hella crowded these days, all that competition hasn't exactly led to the sort of plummeting price drops that inspire the random Saturday impulse buy -- you're still looking at around $250 for something like a barebones Garmin i5, which gets you mapping on a tiny screen but not a whole lot else. UK outfit Maplin is hoping to edge that bang / buck ratio a little closer to your heart with its first GPS unit, the pun-erifically named AYTOBE. Features include a 3.5-inch touchscreen, an MP3 player, 64MB of built-in memory with SD expansion, a remote control, and the most important spec of all -- a £99 ($200) price tag. Virtually no deets on availabilty other than UK-only, but let's hope this is just the calm before the storm.

[Via Tech Digest]

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Maplin drops a 99 GPS nav, the AYTOBE