One to One costs $99 for a year, and that 99 bucks gets you one on one time with an Apple Pro who is there to help you. Work on a project, get some pointers in iWork, whatever you need help with (Mac and iPod related, of course).
Personal Shopping is free, though you have to register ahead of time (up to 14 days in advance). You get the undivided attention of a Mac specialist who will walk you through the various products at the Apple store to find just the thing you're looking for.
Thanks to everyone who sent this in.