The latest whisper in Sony's ear to drop the price of the PlayStation 3 comes from analysts at Lazard Capital Markets. The firm believes that the PS3 is a solid piece of equipment but needs a little help. Analyst Colin Sebastian writes, "We continue to believe that a significant pre-holiday ramp in PS3 unit sales is unlikely without a more robust title line-up and/or a hardware price cut." Welcome to Sergeant Pepper's Lonely Hearts Club band, Lazard. We hope you will enjoy the show.

Sebastian also went on to say that they expect an overall increase in North American software sales by 15% following impressive financial reports from Activision (Guitar Hero) and Ubisoft (too many titles to mention). They expect 2007 to see steady software sales growth.

This article was originally published on Joystiq.