Savner goes on to say that a $150 to $200 dollar price drop would make the system much more attractive, having it fly off the shelves. The downside would be that Sony's earnings would drop dramatically as they're already losing money on the system with every sale at the current price. We're glad we have these analysts to tell us these things. There's no way we would have come up with that on our own. Drop the price, sell some consoles, lose some money - it's genius, really.
The crux is, Sony is going to lose out either way. What it needs are strong, system selling titles. Some sort of marketing for Blu-Ray might help, as well. As the BD drive is what makes the console so expensive in the first place, it makes sense that Sony should take the time to explain to their consumers how great a piece of technology it is. Sell Blu-Ray, sell the PS3. Kind of like 'save the cheerleader, save the world', but less apocalyptic.
Read the full analysis over at GameDaily.com and let us know what you think.