Another E3 organizer goes E for All

Carolyn Rauch, former Senior Vice President of the Entertainment Software Association, has been named VP of event development at the International Data Group World Expo. Rauch's move follows in the footsteps of Mary Dolaher, a former VP for ESA who early last month became CEO of IDG World Group.

The E for All Expo is being organized by IDG World Group in the shadow of the ESA-organized E3 (now shrunken like an iPod to the E3 Media and Business Summit). Don't expect competitive words or sentiments, as IDG is managing E3, but two figures from the glitz-era E3 handling E for All is further proof the public event is trying to retain the atmosphere the formerly extravagant convention.

The ESA recently appointed Michael Gallagher as the new head of the ESA.

E for All, with Nintendo as its flagship, is coming to the Los Angeles Convention Center October 18 to 20. The invite-only "Min-E3" is July 11 to 13 in Santa Monica.