Another beautiful quote comes from Peter Moore, who discusses expanding the demographics of the Xbox 360, which currently resides with the 20-something male. Moore says, "If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people ... What I need is a solid business with 90 million people.'' Is that a lofty goal? You better believe it. But if that's where Moore wants to be, expect some serious changes with the console coming soon -- there's that concept of a price drop again.
Some of the changes expected are more family games, making children's titles easier to find and cutting the price. We have one more quote, which really nails home how the Wii is changing the industry with its disturbing sales march. Albert Penello, director of Xbox global marketing knocks it out of the park with, "If you don't start building that content and reputation it never comes ... I don't want to be pigeonholed as a hard-core machine.''