interview with Eurogamer, he says:
But, we all know that something will happen in the next two to five years to business models in general, so we're paying attention to what's going on [with the secondary market]; watching what's going on with Sony Station whose servers support and manage this.
Does Steefel have a point? In the long run, is the only way to fight the secondary market to legalize it and integrate it with our games? But even if you look at Everquest II, where Sony provides an official method for selling gold, items, and characters for real cash, there's still a secondary market. And I've got to say, if Sony's method doesn't stop secondary market gold sales, I've got to wonder if any method of legitimizing the trade will. And while we wait to see what Steefel decides to do with Lord of the Rings Online, we can watch Blizzard approach the problem in their own way -- in the courts.