FreeStyleGames joins Red Bull for new next-gen games

We love being caffeine-riddled enough to stay up and game all night. We're certainly intrigued to hear that the makers of the immensely popular Red Bull energy drink have signed a collaboration deal with UK developer FreeStyleGames. FreeStyle's Chris Lee says the deal, "goes way beyond in-game advertising deals seen in video games to date" and that they are, "working hand-in-hand to co-develop and design compelling, triple A titles that will be a true reflection of the Red Bull Energy Drink brand." Anyone else conjuring up nostalgic images of Cool Spot, featuring 7 UP's mascot? We'll have to wait and see if FreeStyle's collaboration will bear any similar surprises.

[Via Eurogamer]

This article was originally published on Joystiq.