Never the advocate of subtle promotion, New York
magazine's cover story this week bears a simple headline over a psychedelic picture of Steve Jobs:
iGod. John Heilemann's
story takes a humorous and surprisingly intimate look at the nigh-mythological arc of Jobs' career,
including the most common epithet applied to him by colleagues and friends alike (hint: it's anatomical), and quotes like this one from Jean-Louis Gassée describing Jobs' RDF
as almost a physical force: "[Jobs is] the most powerful person I've ever met. The word charisma-
in the true, Greek sense-applies. He has the power to open up your chest and put his fingers inside you." Um, okay, Jean-Louis, does 'blech' translate to French?
Naturally, with two weeks to go before some minor product launch
, the story's focus is on the iPhone's potential success or downfall and the implications for Apple. On this point, the money quote is from a CEO of an unnamed but very large communications company:
"The entire [bleeping] Western world hopes that it's a case of imperial overstretch... But everybody is quietly saying, er, what if people want to buy a $500 phone? What if, er, people have been waiting for a device that does all these things? What if this thing works as advertised? I mean, my God, what then?"
What then, indeed.