Ubisoft CEO refines message, Sony's PS3 price is right

Ever wonder if gaming executives wake up in the morning and go, "What outrageous thing can I say today that I'll retract or refine in the future?" Ubisoft CEO Yves Guillemot last month called for a PS3 price cut, a sentiment shared last week by Sony über-boss Sir Howard Stringer. Well, looks like Guillemot has refined the message a bit, saying that a price cut is necessary to bring more consumers into the fold, but that the PS3 had "a great launch" and that Sony has "sold a machine that is actually expensive to build at the right price for consumers." He goes on to say that he thinks it should just "have a price that will make more people come in."

Guillemot continues to refine his message by saying that the last-gen consoles were at a lower price and that impacted sales in a "huge" way. If you look at the fact that so many games still come out for the PS2, it's still in a publisher's best interests to keep making games for the system that they know people own and has a higher probability of sales -- it's all about install base. Plus, the spread is even better developing for PS2, because PS3s play PS2 games (well, at least most of them).

This article was originally published on Joystiq.