We're still not happy with Apple since they haven't released any HD content for the AppleTV yet, but at least they continue to show that they get the importance of widescreen. You might be saying, big deal, who doesn't? But the answer would be plenty of companies, -- including TiVo. You see, unlike when watching widescreen video on YouTube the Apple TV doesn't insert black bars on the top and bottom, so while the quality is still worse than HD, at least it is optimized for widescreen TVs. We don't know about anyone else, but for us, the only thing worse than watching SD on our HDTVs is widescreen SD with black bars on all four sides.