It's kinda exciting when new tech comes along that promises a digital camera chip size reduction
of 50 percent and cost reduction of 30 percent. That's precisely what has been announced from Tessera Technologies, and cellphone makers worldwide will join in the glee in the near future if they'll be able to slave even more size off of teeny, tiny slim sliders and clamshells. According to Tessera's OptiML product announcement
, the "simultaneous manufacturing" allows for the cost and size reduction while still allowing for digital optical zooming and auto-focus, all without any moving parts. Derek Zoolander would be proud.