A new TV ad from the National Youth Anti-Drug Media Campaign features a mom talking to a virtual convict in a fictional crime simulator. The ne'er-do-well warns mom that her son and his friends think he's cool because all he does is "deal drugs ... smoke weed and cause trouble." Sounds like fun to us, but the virtual thug, in a moment of supreme self-awareness and social consciousness, tells mom that "in real life, drugs are nothing but trouble." How does the mom thank him for this information? By turning off the game, ignoring his pleas for a reprieve-granting reset.
Like most anti-drug ads, the main message here is that parents should talk to their kids about drugs, which is something we can all get behind. But really, do the people behind this ad seriously think that kids are going to start experimenting with drugs just because they saw a video game character do it? We know kids can be easily suggestible, but give them some credit. They're not idiots. Check out the video after the break.