No, only kidding. In 1996 when Jobs came back to Apple, they were struggling to come up with a good way to sell their computers at retail, and after a few bumpy years with store-within-a-stores at CompUSA, they set up a warehouse in Cupertino and went to work designing a real live Apple experience. The first try was apparently based on Apple's product matrix (and caused Jobs to famously say, "Oh God, we're screwed"), but eventually they came up with what we know today-- bright, open spaces with stations that encouraged visitors to use and play with the products. Strangely enough, SiliconUser points out that they are very much like Gap stores, which both disturbs and awes me at the same time.
So when you're standing outside your local Apple store Thursday at midnight while it rains and you stare at the growing-even-more- obsolete- than-it-already-is Treo 650 only to look up at the dry and warm Apple store and the glorious iPhones that lie inside behind the glass, just remember the good folks that designed it all for you. The money they were paid made it worth it, but the irresistible spending draw you feel while walking by is just the icing on the cake.