The PlayStation 3 price rollercoaster reaches another peak today as Game Informer puts the rumour out there that a new 40GB SKU is on the cards. The price? $399. We've also heard ourselves that this has been in the planning stages for a number of months. When asked for confirmation, Dave Karraker stonewalled us with the following statement: "We won't be making any further announcements regarding our PS3 model hardware strategy in North America until the 60GB model is exhausted and market conditions are evaluated."

It's clear, then, that we won't be seeing any new price drops or SKUs hit the market until the 60GB PS3s are sold out. Once that happens, as Pachter said, we'll see the 80GB system drop down to the price of $499. If not, we'll see a new 40GB SKU come in at a price of $399. There's no reason why both of these things couldn't happen, but we're not convinced that's the case.

Since the rollercoaster started, we've been saying that the problem Sony is facing is that people can't afford the PS3, not that they won't buy it. A $399 ticket to the PS3 party would be excellent, especially if it were to start before the Christmas buzz hits. However, all this price craziness is making things confusing for potential buyers who keep up to date with PS3 news. Once the mainstream have bought out all of the 60GB models (All 2 to 3 million of them; It could take a while) we'll see something happen.

This article was originally published on Joystiq.

Joystiq hands-on: Switchball