SiRF and Intel sign license and development agreement

SiRF Technology Inc. (makers of the SiRFstar chip line, amongst others) and Intel (makers of everything else) have just signed a license and joint development agreement to collaborate on products which the companies hope will "help location and wireless connectivity become more mainstream in next generation mobile devices." As part of the agreement, SiRF will license some of its technologies to Intel, but the company will also co-develop new products which will be destined for Intel-powered gear like mobile phones and "mobile internet devices." So what does this mean for us? Well, we're probably about to see a lot of "you got chocolate in my peanut butter" scenarios, like GPS operability hardwired into Intel chipsets -- which will pretty much guarantee the mainstreaming of GPS, and open a lot of very interesting doors.

[Chuckles McGee @ Jul 31st 2007 12:13PM]

SiRF's up, dude!

[Hoof Hearted @ Jul 31st 2007 12:55PM]

That'll be great if you like chocolate and peanut butter.

[stephen @ Jul 31st 2007 2:09PM]

"...which will pretty much guarantee the mainstreaming of GPS"

Its about time...

[Z @ Jul 31st 2007 11:38PM]

Indeed.

[craig @ Jul 31st 2007 2:20PM]

The hiring of Dennis Sheehan as head of marketing at Sirf (he was also a former-marketing exec at Intel) was brilliant. Added depth and strategic vision to the team. I expect great things from Sirf...

[Joe Mobile @ Jul 31st 2007 11:15PM]

This was strictly a "warm and fuzzy" Wall Street release. Didn't help much - SiRF is down 10% in extended trading tonight:
http://www.thegpsinsider.com/2007/07/31/intel-and-sirf-partner-for-mobile-gps-development/

[Demo @ Aug 1st 2007 1:43AM]

I'm a proud early adopter of GPS, and I seriously don't know why they aren't more popular... I LOVE my Nüvi!