In our opinion, this has gone far enough. Scientifically, kids are helpless against the power of Pokemon. There isn't a 9-year-old alive who wouldn't straight up murder an extended family member just to ride on Pikacku's back for a few minutes. Now, the cards and digital images that they swoon for have manifested a physical form! How are they supposed to resist that, for crying out loud? It would be like if heroin started recording your favorite TV shows and cooking dinner for you! Parents, get ready for money to start disappearing from your billfold in $9.99 dollar increments for 3-figure booster packs. That is, after the initial $14.99 for the starter pack. Yeah, it's pricey, but don't go blaming your kids. They have a disease.