The survey of 1800 US households found that 149 owned an Xbox 360. Of the 70% who own an Xbox 360 -- and know they have XBLA -- 42% have tested product but never purchased and 28% have "bought games using XBLA." We'd say that Microsoft might want to focus on getting the 42% to purchase something, but we think it might be better to get the 30% who don't know XBLA exists to become aware. Seriously, that's like 3 million people with a box in their house and they don't even know one of its main features. Magid Associates will have a report out next year on whether the "awareness gap" has closed. What frightening report about gamers being unaware of their consoles capabilities will we see next?