One of the major draws for HD content is sports, and even if golf isn't your game, you've got to admire the beauty of some of the courses. PGA Tour Productions wants to make that HDTV of yours seem like a window onto their events, and is renovating one of their Florida production studios to make it happen. Everything in the facility is getting the HD-upgrade, and it's not cheap. But you've got to spend money to make money, and HD investments at the studio have already reaped rewards. For example, production that previously took 18 months to complete was done in 8 weeks on the new video, graphics and audio hardware. The facility's VP and production manager, Clark Fivek, summed up what every HD enthusiast knows in his gut (and wallet) when he said, "You're always in the upgrade process."