The analysts go on to say what you can probably just guess. Unless Sony wants to eat a huge helping of "we are total jerks," they'll have to drop the 80GB price to remove the clearance sale tag their 60GB model has been stuck with since the PR nightmare during E3 week when they announced the price drop and followed it up on Friday by announcing a discontinuation of the 60GB model. It's all about the timing now. When will the 60GBs be gone? Who's buying them with this second price drop ready to pop out? We know it has to happen for the sake of PR.