With news of cost cutting tactics traveling down hill, we assume that consecutive quarterly losses
and other negative news
have caused Motorola, the third largest handset manufacturer in the world, to start trimming the proverbial fat off its business. Moto has announced that it will start by cutting 15 percent of costs from its research and development sector by the end of 2007. Is reinventing the same phone only by adding different colors not the proper business model anymore?